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Shawn Layden Further explains E3 absence

Discussion in 'Playstation 4' started by TalllPaul, Feb 12, 2019.

  1. TalllPaul

    TalllPaul Outstanding Contribution to GOs

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    You're not the first big company to bow out of the big E3 video game show in June, but I'm curious why you chose this year to drop out?

    When we decided to take video games out of CES, back in 1995 during the PlayStation 1 era, E3 served two constituencies: retailers and journalists.

    Retailers would come in -- you'd see a guy come in, and he'd say, "I'm from Sears, and I handle Hot Wheels, Barbie, VHS and video games. So what are you about?" There was a huge educational component.

    Then you had journalists who had magazines and lead time and jockeying for position on the cover. And there was no internet to speak of. So a trade show at that time of year for this nascent industry was exactly what we needed to do.

    Now we have an event in February called Destination PlayStation, where we bring all retailers and third-party partners to come hear the story for the year. They're making purchasing discussions in February. June, now, is just too late to have a Christmas holiday discussion with retailers.

    So retail has really dropped off. And journalists now, with the internet and the fact that 24/7 there is game news, it's lost its impact around that.

    So the trade show became a trade show without a lot of trade activity. The world has changed, but E3 hasn't necessarily changed with it.

    And with our decision to do fewer games -- bigger games -- over longer periods of time, we got to a point where June of 2019 was not a time for us to have a new thing to say. And we feel like if we ring the bell and people show up here in force, people have expectation "Oh, they're going to tell us something."

    We are progressing the conversation about, how do we transform E3 to be more relevant? Can E3 transition more into a fan festival of gaming, where we don't gather there to drop the new bomb? Can't it just be a celebration of games and have panels where we bring game developers closer to fans?

    And the rest of the interview:

    With games like Fortnite: Battle Royale becoming so popular, how do you decide what types of games to make? Whether it's creating a direct competitor me-too type game or something different?

    I don't want to get into me-too. I think the world's got all the battle royale it needs right now.

    I think we've done a lot over the last three or four years to get us to a place right now where we're building fewer games per year than ever before, but we're spending more time, more energy, certainly more money, on making them.

    So we're striking on all the beats that we want to, and we're getting both critical and commercial acclaim. Let's see now what we might add to our arsenal. I've looked at some opportunities in the past, it's an opportunity to look for the ones that are the best cultural fit.

    How do you decide what game makers you'll buy?

    We're always exploring opportunities. If we found a partner or a team or a game that we felt was particularly meaningful and interesting in a service area, we will look to bring that in. We're always open to that kind of experience.

    We try to make it really easy for our teams to focus on what our vision is for the future. And we have simplified it to "first, best or must."

    If your title is going to be "first" and creating a genre, or "first" and creating a new game activity, let's look at that. If you're going to make an action adventure game, It better be "best" in class. And we have the third category called "must," which is we must support the platform, we must be present when new technology comes out.

    Like VR or motion controllers or something like that?

    Yeah. We have to lead.

    There's a lot of talk about how Apple is rumored to be creating a game service, and Google partnered with Ubisoft last year to test a possible streaming service, not to mention EA's announcement of one as well. And Amazon bought a game studio a while back too. How do you see all this changing your world? Suddenly, it's not just Sony, Microsoft and Nintendo anymore.

    It's an affirmation that gaming's here to stay. It's growing dramatically, and it's growing into a much broader entertainment landscape. With big players coming in like you mentioned, they'll bring in new energy and stimulus and agitation.

    With all this streaming talk, is it worth it yet? You have PlayStation Now, and I've used it, but I wouldn't play a shooting game on it. It doesn't feel ready to replace my console.

    It's definitely a thing. The challenge around streaming is that while it may get to a place reasonably quickly that folks who live on top of a good node in SOMA or Seoul or Stockholm can get a good streaming life, if you're PlayStation and you're available in 168 countries around the world, streaming will be a thing which will have interest to certain people in certain places.

    But still, for the vast majority of the gaming community, our 94 million PlayStation 4s out there, I think there's much life left in a local console.

    And delivered over not-the-internet still as well? The first thing I think about when people talk about even downloadable games is the military -- there isn't always good internet to download games in war zones. They need something you can bring to them in a postage box. But that's challenging. When you were developing the PS4, there was talk about making it downloadable only, but you decided to stick to the disk partially because of these reasons.

    I don't know what the timeline is. If the PlayStation continues to grow at this rate, we can leave no gamer behind. But streaming is something that PlayStation is active in and we want to make sure we keep current in that technology.
     
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  2. BazTardoUK

    BazTardoUK Baz Blatter Staff Member Sterling Toss Award Pour me... another Most likely to pass out at a meetup Most likely to Rage Quit Game Night Host 2016 Game Completionist

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    He makes some good points. E3 is no longer what it originally set out to be, and like he says, people expect something big from it and that rarely happens.

    I’m not bothered about watching E3 and I think it’s because of the reasons he says, we get the news instantly now, so can just pick up the bits that matter to us rather than watch a lot of crap, whilst waiting for the interesting bit.
     
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  3. Djchristy

    Djchristy COD Hater Worst FPS Player Useless Game Night Host 2016 Game Completionist

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    Agreed E3 dosn't seem to be what it once was but I'll still miss the build up to the conference even if most of the time we know exactly what they're are going to show.

    Will be interesting to see how Microsoft takes advantage of sony not been at E3 this year.

    Sent from my SM-G955F using Tapatalk
     
  4. TalllPaul

    TalllPaul Outstanding Contribution to GOs

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    I still love E3 just not as much as I used to, I used to stay up for the Sony conferences but after the little one was born I didn't have the strength but I don't miss it, I will still be watching the conferences live that are at a reasonable time as I like to see what everyone has to offer, hoping Ubisoft give us another cracking E3, they've been great the last few. Watch_Dogs 3?
     
    Last edited: Feb 12, 2019
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  5. Djchristy

    Djchristy COD Hater Worst FPS Player Useless Game Night Host 2016 Game Completionist

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    Read a rumour yesterday that watchdogs 3 is a next-gen project but I'd imagine it will still be coming to the Xbox one and PS4.

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